Most web sites suck, even ones created by experienced and highly-paid web designers. They’re either hard to navigate, confusing, cryptic, badly organised, badly written, stupid, obscure, rude, over-designed, under-designed, or simply don’t give us what we want.

Too often we are left feeling either stupid, let down, frustrated, or angry. This situation is not okay any more.

These articles look at the web browsing experience (See: How people use web pages, People are impatient; No-one looks at the screen; Scanning, Other online factors).

Web design is a complex discipline, and there is a tension between designing for beauty and designing for function. However, you can make web sites both pleasurable and functional, appealing and usable. In fact, this should be your goal as a designer. (See: Web sites and buildings, Sphere of Design; Using your Ink)

Basics also include ways of approaching web design that help us create better sites. See: Conventions; Don’t decorate, communicate!, Simplicity).

Recommended reading for web design

Don't Make me Think (2nd edition)

Don’t Make Me Think, 2nd edition

By Steve Krug

Level Introductory

This is the one must-read usability book for all web designer and developers.

Steve Krug’s masterpice (now in its second edition) achieves the amazing feat of making very complex concepts simple enough for anyone to understand.

It’s a very easy, lighthearted and quick read, thanks to great writing, smart page design and lots of pictures.

The second edition has several worthwhile additions over the classic original book, with 3 new chapters covering important stuff like accessibility.

Buy now from
Buy now from Amazon.co.uk
Buy now from Amazon.com

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Articles in Basics

What is the Relationship Between Graphic Design and Web Design?
Explores the difference between design, graphic design, and web design. Argues that web design is a much broader discipline than graphic design.
How You Can Easily Boost Your Web Site’s Success Today. A Simple Step-by-Step Guide
How every web site owner can make their site more effective by applying the principles of simple web design explained in Ben Hunt's ebook
The Simple Shall Inherit the World Wide Web
The case for simplicity in web design, with tips and guidance for designers
SEO Basics, introduction to Search Engine Optimisation
A simple guide to the Basics of Search Engine Optimisation, how to optimise web pages for search engines
How to make a web site
Introduction to the process of building and publishing web pages, and overview of tools (text editors, FTP)
The Web Design Golden Rule
My golden rule for web page design - a simple touchstone to help all design decisions
Layout in Web Design
No-one looks at the screen
Why no-one wants to look at the screen when browsing the web
How to design for the web
Basics of how to design web pages for the way users really use the web
Text-based logos
Why text-based logotypes are very effective
The Sphere of Design
A conceptual tool for visualising the balance between functionality and aesthetics in visual design
Logical Positioning of Web Page Components
Importance of logical order of visual components in web page design
Scanning and Readability of Web Pages
Scanning is the most important feature of web users' behaviour. This article looks at why users scan and what designers can do to help us scan better.
Factors that influence the web browsing experience
Guide for web designers on the factors affecting how people use the web, interact with web pages, and scan instead of reading
Web Design Conventions
Understanding how to use conventions is a critical skill in design
How to Design for the Brain’s Strengths
Understanding what the human brain has evolved to do helps designers create better web pages
The Design Spectrum
A visual tool for picturing the relative aesthetic and functional elements of a design solution
Readability – making web pages easy to read
Trusting the Web Site User
Why it's important to trust users when designing web sites and applications
Why Most Web Sites Suck
Reveals the main reasons why most web sites and web page designs are so bad
Web Users are Impatient
Why web users are impatient when using the web, and what designers can do to improve the online user experience
Simple Web Designs Work Better
Explains the principle of Simplicity in web design
Why the web is hostile and how we cope
People don't use web sites in the way web designers think they do. This article explores why the web is so difficult to use, what people do to cope, and the implications for design.
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