What’s Wrong with Web Page Templates?

Nothing! Web page templates are great in principle. If they work well, they should save you literally days of design & production time, leaving you to focus on the really important aspects of web design (see my article on these).

I don’t know if you’ve ever tried to use a web site template you’ve purchased online. Pretty much everyone I’ve spoken to who’s done so has said they found bought web templates so flaky to use that they’ve ended up spending as much time trying to fix the template as they would have done to design & build a new site.

What I think web designers and developers really need are templates that are clean & smart, for sure, but that you can use for a range of uses and a wide variety of content. They should also be easy to customise, because no one wants to pay for a web site and then run into another one looking just like it the next week!

So you need a starting point for a great web site that will work around your content (not the other way round!), and that you can be sure will look and work well in all browsers in minutes – not days.

I’d like to give you a sneak preview of a new range of standards-compliant CSS templates we’re working on that not only look good but have been specifically designed from the ground up to be incredibly robust and flexible.

Clicss.com – Web Page Templates that Actually Work!

Clicss templates are actually designed for you to implement really easily, but also to tweak, rearrange, adapt, and modify with the minimum of fuss.

Here are a few of the really interesting features:

Template Features in Detail

Multiple Layout and Navigation Options

Multiple column layout optionsYou remember I said Clicss templates are really flexible? If you want a one-column design, or two columns with the thin one on the left, or the other way round, or three columns with one thin one on each side, or even two thin ones then a fat one – a Clicss template will support all of these!

Tabbed navigation on Serenity template And you’re not limited to one navigation option either. When you get a Clicss template, you can put your main nav (yes it’s an unordered list) in the top section (where it may be nav buttons or tabs), or you might put it in a side column, where it will be styled to suit the placement.

Your sub-nav / second-level nav options are just as good. If you put the subnav in the side column, no problem, but just move the list into the main nav option and hey presto! You have instant CSS-powered drop-down navigation links.

Styles for all HTML Elements

Example of form styling on a Clicss.com web page templateBecause Clicss templates have been designed and built by the web professionals at Scratchmedia, where we champion the highest standards of production, all your regular (x)HTML elements are covered by default.

If you want a form with label/field pairings, stick them in as a definition list and your form will look great first time.

Need a table to show data? Just stick it in, and it will fit in perfectly with the style of the template. Just add class="addhovers" in the <table> tag and you get instant stylish hover effects too!

Blockquotes? Covered! Lists? Got ‘em! Basically, any combination of HTML tags should just drop into a Clicss template and look really smart.

Selection of Visual Components

In addition to the stock basic (x)HTML tags, Clicss templates also include a number of useful combos, like Question & Answer forms, customer testimonials, thumbnail images etc. All you need to do is use the super-simple HTML markup and classnames provided in the User Guide.

Professionally Designed & Built

All Clicss templates are designed and produced by me (Ben) and Dan Johnson at Scratchmedia, so you can be sure they’re fully tested to work on all main browsers, flexible and robust, with clean, semantic, standards-compliant xHTML markup, and well-organised stylesheets.

You don’t have to be an HTML/CSS expert to use these templates, because we’ve put in all the heavy thinking up-front. Professionally-made web page templates should be really really clean and simple to use or modify, and that’s what we’ve done for you.

Easy Javascript Tricks

Table hover effect on a Clicss.com templateI already mentioned you can add hovers to your tables just by adding a single classname to the table tag.

Simple form validation on a Clicss.com template Clicss templates also support cute client-side form validation. How hard is it to add class="validate val-nonblank" or "validate val-email" ?

It’s great practice to show Questions & Answers on all relevant pages (rather than splitting them all off onto one general FAQs page), as it benefits SEO as well as providing a better user experience.

Your Clicss template will let you add Q&A in moments. What’s more, your visitors will be able to browse all the questions and just click a question to reveal the answer (using a neat Javascript slide-out). Again, there’s no coding required.

Great user guide and a support forum

Your web page template from Clicss.com comes with a thorough user guide that explains all the options available with your template and how to achieve them (which is really easy).

If you need more help, just ask the creators of the templates over at Scratch Web Design Forums / Clicss, where you’ll get quality support from the experts.

Request a New Template Style

We’re very keen to create new templates that people really want to use, so if you need a particular style or genre, please let us know.

Make Better Web Pages!

How to make your web site sell - use my secrets

Find out How

Do you love our approach to crafting simple & effective web sites that just work for people?

We'd love to hear about your web strategy.

Contact one of our team today!

Leave a comment

Articles + tutorials in Blog

Me2solar E-commerce Site Designed by Scratchmedia
UK-based Web Designers Scratchmedia recently delivered this new e-commerce site for US/German Me2Solar, makers of innovative portable solar chargers
GuruShot – Scratchmedia’s Latest Web2.0 Application Design Project
Introducing GuruShot, a new Web2.0 web-based application. GuruShot is a wisdom sharing site designed and built by UK Web2.0 designers Scratchmedia.
What is the Relationship Between Graphic Design and Web Design?
Explores the difference between design, graphic design, and web design. Argues that web design is a much broader discipline than graphic design.
Ben Hunt’s Web Design Newsletter, April 2010
Ben Hunt's web design newsletter April 2010: Conversion Rate Optimization, 2 new Web2.0 projects, and a trip of a lifetime
Case Study: Increasing conversion rate using Google Website Optimizer
A case study on increasing conversion rate with split testing using Google Website Optimizer
Order Your Copy of the Blogging for Business Pre-Release DVD
Order your pre-release copy of Ben Hunt and Mark Attwood's "Blogging for Business" seminar
Conversion Rate Optimisation Case Study: Bible Timeline
How Scratchmedia's designers tripled one customer's web site's conversion rate
Ben’s New Year 2010 Newsletter
Ben Hunt's web design review of 2000-2009 and a look ahead to web design in the 2010s...
Web Design is Dead
Why the familiar creative-driven web design process fails, why combining creativity and testing works so much better, and how to do it successfully.
Ben Hunt’s Web Design Newsletter, October 2009
Web design newsletter for October 2009: Conversion Rate Optimisation, usability, and an invite to an exclusive internet marketing club.
New Book: How I’ll Maximize Your Web Site’s Conversion Rate
How I'll Maximise Your Web Site's Conversion: Process and agreements for taking advantage of Ben Hunt's new CRO book project offer.
Your Chance to Be Part of My New Book Project
Your Invitation to be part of my new book project on Conversion Rate Optimisation. I'll try to double your web site's conversion rate and track the results in detail.
Simple Tips for More Effective Web Sites
Save the Pixel is an ebook from pro web designer Ben Hunt which teaches that anyone can create great web design
10 Boring Things to Get Excited About
Some of the best things in life take some time and don't feel like much fun, but they're better than the quick fix alternatives. Ben Hunt introduces a list of ten really interesting uninteresting things we should all be doing.
Meet Ben Hunt at Ken McCarthy’s System Intensive, London September 26 + 27
Invitation to meet Ben Hunt at Ken McCarthy's System Intensive online marketing seminar in London September 26 and 27 2009
Ben Hunt’s Web Design Newsletter, August 2009
Web Design newsletter for August 2009 by Ben Hunt, various thoughts and links
Ben Hunt’s Web Design Newsletter, July 2009
White on white web design, semantic HTML, testing and measuring, and a free copywriting ebook (Ben Hunt's Web Design Newsletter, July 2009)
Ben Hunt’s June 2009 Newsletter
Ben Hunt's June 09 newsletter: Results of Google Website Optimizer experiments on Save the Pixel; Web Design from Scratch redesign
Benefits of a Simple Client Brand/Design Alignment Session
Sitting down with your clients before you start a design project to run through a few dozen web sites and identities can save hours or days of work
Argument that Investing in Evolving Your Web Site Beats Big Bang Redesign
It's more cost-effective to invest in evolving your web site, using continual cycles of change-test-measure, than to redesign wholesale.
Why Deepak Chopra’s New Navigation Fails
Deepak Chopra has a new site, but the navigation leaves you guessing. Not the place to be airy and mystical, Deepak.
Ben Hunt’s Newsletter, April 2009
Ben Hunt's newsletter for April: Tips for Surviving the Economic Winter
Introducing Clicss, Flexible and Useful Web Page Templates
When can using web page templates really work? Sneak preview of Clicss.com, a new range of simple, standards-compliant web page templates for sale.
Subscribe to Ben Hunt’s newsletter
Ben Hunt is sharing his experience in making web sites that are appealing, easy to use, and successful. Subscribe to his newsletter to get regular updates.
8 Reasons to Put Your Prices UP This Recession
Many service providers needlessly undercharge. Here are 8 Reasons why you should seriously consider putting your prices UP.
10 Top Skills for Web Design, in order of importance
My list of the top ten skills you need to be an effective web designer, in order of importance. Not what you may think!
My Vision for a Real Workable Web3.0 World
Ben Hunt's vision of Web3.0, solving the future of the web user experience, consumerism, marketing and DRM in one elegant theory. Just may be the biggest thing you read today.
When to Use Graphics in Web Design
Ben Hunt urges web designers to get really conscious about only using graphics in web design to communicate, and lists 7 specific reasons why graphics can be better than text.
Tips from Our Experience of Switching from PC/Windows to Mac
One business user's experience of switching from Windows PC to Mac, using Parallels and a temporary Windows installation to transition in a manageable step by step way.
10 Tips for Recession-Proofing Your Web Site
10 simple and powerful principles web site owners should be following now to help ensure your web site is really supporting your business through the current economic difficulties.
Announcing Scratch Web Design Forums
Scratchmedia has launched a free web design forum at http://scratchwebdesignforums.com/. Visit to learn from industry experts and share hints and tips on web design, production, SEO etc.
Introducing CMS from Scratch, the open-source lightweight AJAX CMS
We're proud to launch CMS from Scratch, now as an open-source project: the system we've developed over the last 3 years to let Scratchmedia's own clients easily manage and update their web site content.
Real Web Design versus “Design Toss”
The vital difference between true Design (crafting communication solutions with a purpose) and graphic art for the sake of other designers
My Web Design Workstation: 10 essential items of design kit
The 10 key pieces of kit that this web designer couldn't live without
The Social Future of Web2.0 / Web3.0
Ben Hunt casts an eye to the future of a more connected web, and predicts that Yahoo will be the dominant online brand for the next 5 years (LOL)
Why All Web Designers and Web Developers Should Learn to Type
Learning to touch-type is one of the most valuable skills you'll ever learn as a designer or developer
Pursuit of the Original in Web Design
The value of laziness in design, and why the pursuit of the original can be detrimental to design success.
DHTML Decision Making Tool
Tutorials on learning JavaScript to enhance web pages and applications
Review of Harvey Nichols’ 2nd web site, 2004
Review of Harvey Nichols' second web site from 2004
Review of Harvey Nichols Web Site (2001)
Review of Harvey Nichols' first web site from 2001
© Scratchmedia Limited, 2006-2010
Floor 3, 111 Buckingham Palace Road, London, SW1W 0WQ, UK
+44 (0)207 1600 989