Simple Tips for More Effective Web Sites

Who should read this book?

If you own, design, build, or commission web sites, you need to understand that you’re playing a percentage game.

Your only goal is to get the maximum number of visitors from page one to page two, then from page two through to getting what they came for, achieving your goals at the same time.

Do you know your website has about eight seconds to convince a visitor that they’re in the right place – "Yes, I am going to get what I want here." If your site isn’t doing that, it’s failing.

This book shows you exactly how to create great results – every time!

If you are doing anything online, or are considering it, then Save the Pixel will be some of the most valuable stuff youll ever read.

If you’re just getting started and don’t have a site yet, Ben’s insights will save you a lot of time and hundreds of dollars in unnecessary design dead ends and fancy dysfunctional sites.

Ken

The Secrets of Making a Successful Web Site

Making an effectdive web site can feel really difficult. You want to create a site that look good and that people can use successfully. There are lots of books on marketing, SEO, usability, and graphic design techniques, but Save the Pixel is the first that pulls together all the most important techniques into a simple guide for site owners and designers.

The great news is, the things that make web sites really work are actually quite simple! I’ve been designing web sites professionally, coaching clients, and teaching web designers since 1994, and I’ve found not only are the core skills simpler than you might think, I truly believe that you can make really effective web sites – without being a graphic design wizard!

In fact, most web sites lose visitors through the same simple errors, which make it harder for your visitors to engage with your brand, and less likely they’ll find what they want. Save the Pixel will help you to avoid making those mistakes, resulting in a site that works for you, and works for your customers.

Dozens of Simple Techniques to Maximize Your Web Site’s Conversion Rate

"Save the Pixel" is both a simple design philosophy and a toolkit of easy-to-use techniques that increase your web site’s success.

With over 20 full web redesign case studies, I’ll give you a set of vital pixel-saving principles and practices.

The tutorials, notes, and "before & after" snapshots of each site redesign clearly show where pixels are so often wasted and what you can do to save them, without sacrificing appeal.

The results… clear and appealing web sites that people like to use.

"Save the Pixel will change the way you design websites"

Spencer Norman

This book will give you…

Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.

A full set of Design Principles to help you select the design solution that’s most likely to work, and to direct your creative energy effectively.

Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.

A great series of over 20 case studies, where I redesign web sites & show these simple skills in action.

Don’t take my word for it!

Howie Jacobson is the author of “Adwords for Dummies”. He says…

“Save the Pixel is the best book on web design and usability I’ve ever read, and one of the best books on internet marketing in general. If you’re sending traffic to your web site via Google AdWords and you haven’t discovered the strategies and tactics in Save the Pixel, I guarantee you’re throwing away money.

“It’s not just information, but a systematic way of designing a site for your customers rather than your web designer’s online portfolio. Save the Pixel is the one book I insist my clients read before I’ll roll out an AdWords campaign for them.”

Where Else Can You Find All This Great Advice at Such a Low Price?

You don’t have to follow a long, expensive course to learn the more important skills for designing great web sites.

Save the Pixel costs just £27, and it really contains all you need to know to be able to craft really effective web design!

Here’s what a few fans say…

"Ben Hunt has done a great job writing this one, its simple, pleasure to read and – last but not least – cheap."

Saint

"It’s just what I was looking for. I know it will be a lot of use for me to build my new website.

"I would have bought the e-book for double the price"

Edwin van de Plasse

"The smartest guide to effective web design out there, and probably one of the best books on Internet marketing that youre likely to find."

Ken

11 Chapters Packed with Great Tips

1. The Art of Simple Web Design
   The core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the content, not the box" and more tips on design discipline.
   Download this chapter for free
2. Why are we Here?
   Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals.
3. Make a Site for its Visitors
   Understanding what people are really looking for when they go to a web site, and helping deliver win-win solutions.
4. Spread the Smell of Success
   The importance of creating a scent trail that keeps visitors believing that they’re on track and engaged with the site.
5. The Simple Shall Inherit the World Wide Web
   Proof of why simple works in web design, and why being brilliant doesn’t necessarily mean being clever.
6. Getability and the Brand
   Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand.
7. Layout
   How to arrange web pages so that they’re getable at every level, with clear real estate, a focal point, and a meaningful information cascade.
8. Navigation
   A comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
9. Noticeability
   Balancing the visual impact of elements on screen to manage the visitor’s attention to optimise retention and success. Looks at size, contrast, boldness, colour, space, 3D effects, and movement.
10. Give me Space
    Reveals the Golden Rule of Spacing – how to arrange elements on screen for maximum readability and perfect meaning.
11. Design your Content
    Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.