Who should read this book?

If you own, design, build, or commission web sites, you need to understand that you’re playing a percentage game.

Your only goal is to get the maximum number of visitors from page one to page two, then from page two through to getting what they came for, achieving your goals at the same time.

Do you know your website has about eight seconds to convince a visitor that they’re in the right place – "Yes, I am going to get what I want here." If your site isn’t doing that, it’s failing.

This book shows you exactly how to create great results – every time!

If you are doing anything online, or are considering it, then Save the Pixel will be some of the most valuable stuff youll ever read.

If you’re just getting started and don’t have a site yet, Ben’s insights will save you a lot of time and hundreds of dollars in unnecessary design dead ends and fancy dysfunctional sites.

Ken

The Secrets of Making a Successful Web Site

Making an effectdive web site can feel really difficult. You want to create a site that look good and that people can use successfully. There are lots of books on marketing, SEO, usability, and graphic design techniques, but Save the Pixel is the first that pulls together all the most important techniques into a simple guide for site owners and designers.

The great news is, the things that make web sites really work are actually quite simple! I’ve been designing web sites professionally, coaching clients, and teaching web designers since 1994, and I’ve found not only are the core skills simpler than you might think, I truly believe that you can make really effective web sites – without being a graphic design wizard!

In fact, most web sites lose visitors through the same simple errors, which make it harder for your visitors to engage with your brand, and less likely they’ll find what they want. Save the Pixel will help you to avoid making those mistakes, resulting in a site that works for you, and works for your customers.

Dozens of Simple Techniques to Maximize Your Web Site’s Conversion Rate

"Save the Pixel" is both a simple design philosophy and a toolkit of easy-to-use techniques that increase your web site’s success.

With over 20 full web redesign case studies, I’ll give you a set of vital pixel-saving principles and practices.

The tutorials, notes, and "before & after" snapshots of each site redesign clearly show where pixels are so often wasted and what you can do to save them, without sacrificing appeal.

The results… clear and appealing web sites that people like to use.

"Save the Pixel will change the way you design websites"

Spencer Norman

(under $16)

This book will give you…

Screenshots of web site redesigns from web design book

Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.

A full set of Design Principles to help you select the design solution that’s most likely to work, and to direct your creative energy effectively.

Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.

A great series of over 20 case studies, where I redesign web sites & show these simple skills in action.

Don’t take my word for it!

Howie Jacobson is the author of “Adwords for Dummies”. He says…

“Save the Pixel is the best book on web design and usability I’ve ever read, and one of the best books on internet marketing in general. If you’re sending traffic to your web site via Google AdWords and you haven’t discovered the strategies and tactics in Save the Pixel, I guarantee you’re throwing away money.

“It’s not just information, but a systematic way of designing a site for your customers rather than your web designer’s online portfolio. Save the Pixel is the one book I insist my clients read before I’ll roll out an AdWords campaign for them.”

(under $16)

 

Where Else Can You Find All This Great Advice at Such a Low Price?

You don’t have to follow a long, expensive course to learn the more important skills for designing great web sites.

Save the Pixel costs just £27, and it really contains all you need to know to be able to craft really effective web design!

Here’s what a few fans say…

"Ben Hunt has done a great job writing this one, its simple, pleasure to read and – last but not least – cheap."

Saint

"It’s just what I was looking for. I know it will be a lot of use for me to build my new website.

"I would have bought the e-book for double the price"

Edwin van de Plasse

"The smartest guide to effective web design out there, and probably one of the best books on Internet marketing that youre likely to find."

Ken

11 Chapters Packed with Great Tips

  1. The Art of Simple Web Design
    The core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the content, not the box" and more tips on design discipline.
    Download this chapter for free
  2. Why are we Here?
    Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals.
  3. Make a Site for its Visitors
    Understanding what people are really looking for when they go to a web site, and helping deliver win-win solutions.
  4. Spread the Smell of Success
    The importance of creating a scent trail that keeps visitors believing that they’re on track and engaged with the site.
  5. The Simple Shall Inherit the World Wide Web
    Proof of why simple works in web design, and why being brilliant doesn’t necessarily mean being clever.
  6. Getability and the Brand
    Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand.
  7. Layout
    How to arrange web pages so that they’re getable at every level, with clear real estate, a focal point, and a meaningful information cascade.
  8. Navigation
    A comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
  9. Noticeability
    Balancing the visual impact of elements on screen to manage the visitor’s attention to optimise retention and success. Looks at size, contrast, boldness, colour, space, 3D effects, and movement.
  10. Give me Space
    Reveals the Golden Rule of Spacing – how to arrange elements on screen for maximum readability and perfect meaning.
  11. Design your Content
    Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.

 

Make Better Web Pages!

How to make your web site sell - use my secrets

Find out How

Do you love our approach to crafting simple & effective web sites that just work for people?

We'd love to hear about your web strategy.

Contact one of our team today!

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Articles + tutorials in Blog

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Ben’s New Year 2010 Newsletter
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Ben Hunt’s Web Design Newsletter, October 2009
Web design newsletter for October 2009: Conversion Rate Optimisation, usability, and an invite to an exclusive internet marketing club.
New Book: How I’ll Maximize Your Web Site’s Conversion Rate
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Your Chance to Be Part of My New Book Project
Your Invitation to be part of my new book project on Conversion Rate Optimisation. I'll try to double your web site's conversion rate and track the results in detail.
Simple Tips for More Effective Web Sites
Save the Pixel is an ebook from pro web designer Ben Hunt which teaches that anyone can create great web design
10 Boring Things to Get Excited About
Some of the best things in life take some time and don't feel like much fun, but they're better than the quick fix alternatives. Ben Hunt introduces a list of ten really interesting uninteresting things we should all be doing.
Meet Ben Hunt at Ken McCarthy’s System Intensive, London September 26 + 27
Invitation to meet Ben Hunt at Ken McCarthy's System Intensive online marketing seminar in London September 26 and 27 2009
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Web Design newsletter for August 2009 by Ben Hunt, various thoughts and links
Ben Hunt’s Web Design Newsletter, July 2009
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Ben Hunt’s June 2009 Newsletter
Ben Hunt's June 09 newsletter: Results of Google Website Optimizer experiments on Save the Pixel; Web Design from Scratch redesign
Benefits of a Simple Client Brand/Design Alignment Session
Sitting down with your clients before you start a design project to run through a few dozen web sites and identities can save hours or days of work
Argument that Investing in Evolving Your Web Site Beats Big Bang Redesign
It's more cost-effective to invest in evolving your web site, using continual cycles of change-test-measure, than to redesign wholesale.
Why Deepak Chopra’s New Navigation Fails
Deepak Chopra has a new site, but the navigation leaves you guessing. Not the place to be airy and mystical, Deepak.
Ben Hunt’s Newsletter, April 2009
Ben Hunt's newsletter for April: Tips for Surviving the Economic Winter
Introducing Clicss, Flexible and Useful Web Page Templates
When can using web page templates really work? Sneak preview of Clicss.com, a new range of simple, standards-compliant web page templates for sale.
Subscribe to Ben Hunt’s newsletter
Ben Hunt is sharing his experience in making web sites that are appealing, easy to use, and successful. Subscribe to his newsletter to get regular updates.
8 Reasons to Put Your Prices UP This Recession
Many service providers needlessly undercharge. Here are 8 Reasons why you should seriously consider putting your prices UP.
10 Top Skills for Web Design, in order of importance
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My Vision for a Real Workable Web3.0 World
Ben Hunt's vision of Web3.0, solving the future of the web user experience, consumerism, marketing and DRM in one elegant theory. Just may be the biggest thing you read today.
When to Use Graphics in Web Design
Ben Hunt urges web designers to get really conscious about only using graphics in web design to communicate, and lists 7 specific reasons why graphics can be better than text.
Tips from Our Experience of Switching from PC/Windows to Mac
One business user's experience of switching from Windows PC to Mac, using Parallels and a temporary Windows installation to transition in a manageable step by step way.
10 Tips for Recession-Proofing Your Web Site
10 simple and powerful principles web site owners should be following now to help ensure your web site is really supporting your business through the current economic difficulties.
Announcing Scratch Web Design Forums
Scratchmedia has launched a free web design forum at http://scratchwebdesignforums.com/. Visit to learn from industry experts and share hints and tips on web design, production, SEO etc.
Introducing CMS from Scratch, the open-source lightweight AJAX CMS
We're proud to launch CMS from Scratch, now as an open-source project: the system we've developed over the last 3 years to let Scratchmedia's own clients easily manage and update their web site content.
Real Web Design versus “Design Toss”
The vital difference between true Design (crafting communication solutions with a purpose) and graphic art for the sake of other designers
My Web Design Workstation: 10 essential items of design kit
The 10 key pieces of kit that this web designer couldn't live without
The Social Future of Web2.0 / Web3.0
Ben Hunt casts an eye to the future of a more connected web, and predicts that Yahoo will be the dominant online brand for the next 5 years (LOL)
Why All Web Designers and Web Developers Should Learn to Type
Learning to touch-type is one of the most valuable skills you'll ever learn as a designer or developer
Pursuit of the Original in Web Design
The value of laziness in design, and why the pursuit of the original can be detrimental to design success.
DHTML Decision Making Tool
Tutorials on learning JavaScript to enhance web pages and applications
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Review of Harvey Nichols' second web site from 2004
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Review of Harvey Nichols' first web site from 2001
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