Goal-oriented Web Design
To us, understanding goals is the single most critical factor in the success of any design project, and fundamental to the Web Design from Scratch approach.
In this section, you’ll learn techniques that help you discover your own goals and gain insight into what your target audience really wants.
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Mar212011An Introduction to Goal-oriented Web Design
Here we look at the basics of goal-oriented web design and we give an introduction to the vital element of a professional web designer's role.3 comments -
Feb152011Manage the Eye (Nine Noticeability Factors)
In order to keep your visitors' attention, you need to know the factors that draw attention, and - then - how to balance those factors. -
Feb22011Every Page on Your Site is an Ad
One of the simplest keys to optimization and engagement is to understand that every web page should promote something - even if it's another web page. -
Dec122006
Site Personas and the Dialogue Process
Site Personas are analogous to User Personas. Whereas User Personas represent typical individuals in your target user base, together with goals and motivations, the Site Persona represents the site, embodying its brand and its goals. -
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Dec82006
Benefits of Splitting the Web User Experience
It's often good to design different views for newer and more experienced users. -
Dec62006
The Goal of Every Web Site Should be to Find a Win-Win Solution
The best sites are consciously planned to deliver win-win solutions that deliver both users' goals and achieve the site's goals. -
Sep142006
How people really use web pages
How people really use web pages is different from the way designers think they do. Designing for how users really interact with web pages is the key to usability. -
Sep122006
Using Personas & Scenarios in web design
Why using personas in your design process helps avoid common mistakes and creates a better product. -
Sep112006
Web Site Behaviour and Usability
Why good behaviour is important in web sites and applications, and how to design for it
