Basically, content written for the web should be as short as possible and as simple as possible.
This will make sure that it can be quickly understood by people in all kinds of situations:
- people scanning for something they want
- people who’ve just arrived deep in your site from a search engine link
- and visitors from round the world whose first language is different to the language your site’s written in
Tutorials and Articles on Writing Copy for the Web
- Writing for the Web
- Writing for the web 101
- Copywriting case study: Bytecon
- In this case study, I compressed a multi-page site into a single-pager that delivers a clean, concise message.
- Case study: Business Improvement Network
- Refreshing the site of this business networking organisation involved a new clean design and improvements to copy and information architecture
- Case study: Foruse
- A new clean look and a simpler tone of voice for the site of a usabilty engineering company
Other resources
- "Learn to Write!"
- Introuductory article on A List Apart.
- A Guide to Writing Well
- Josh Sowin’s extensive article on Fire & Knowledge is well compiled and contains some useful information for web writing.
- Brilliant Blogging Brings Big Benefits
- Blogging is an excellent tool with benefits which feed into pretty much every area of online marketing. Kevin Gibbons explains the 5 reasons why you should be blogging.